Oakley.com, has added a feature to their website that lets users view how the world will look through the lens of their different sunglasses and goggles. You choose the lens and the landscape and get a preview of how it looks, it's that simple. Some of the landscapes you can choose from include a golf green, snow - half pipe, forest trail, desert trail, wave, and football field.
This should help Oakley overcome some of the barriers to online purchases of sunglasses, and cut down on post-purchase returns.
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