Barnes & Noble and HP launch a cobranded e-Bookstore
Barnes & Noble Inc. and HP announced that they are launching a co-branded HP B&N e-Bookstore. The website address is http://hp.bn.com. To grow traffic to the e-Bookstore, HP will start include a link to the e-Bookstore on new HP computers. They also plan to preload Barnes & Noble’s reading application on some devices.
With digital reading on the rise, Barnes & Noble and HP ope to capture as much of the market as they come and offer their solution to as many of their customers as they can. They are banking on customers using laptops, netbooks to do their reading.
This is likely one of many Barnes and Nobles announcements that will be made.
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