Wednesday, October 29, 2008

Blogs influence Online Purchasing - Research Study

A study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company found that blogs can have a bigger effect on purchasing decisions than social networks.

Here are some of the highlights:

- 40 percent of people reading blogs have taken action as a result of viewing an ad on a blog
- 50 percent of frequent blog readers say they have taken action.

Of those actions:
- 17 percent have read product reviews online
- 16 percent have sought out more information on a product or service
- 16 percent have visited a manufacturer or retailer Web site

Read the full article.

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