Friday, November 13, 2009

Dollar General Trading today on NYSE

The U.S. discount retailer Dollar General began trading today on the New York Stock Exchange in the largest initial public offering for a U.S. retailer in 17 years. At $21, Dollar General's price-to-earnings and price-to-sales ratios will exceed retail giant Wal-Mart Stores and approach Targets.

Dollar General pitch point is that it will boost retail sales, open 4,000 more stores, and improve its margins.

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